Sources have told Fast Company that senior Apple executives have acknowledged the smartphone is not selling well and that they are disappointed by iPhone X sales to date.

The report follows news from Bloomberg that demand for the iPhone X was fading, based on reports from Apple’s device assemblers.

This has resulted in Apple reducing orders for the iPhone X to 8 million units for Q2 2018.

Apple’s iPhone X is the company’s latest top-of-the-range smartphone and features facial recognition, an OLED display, and a high price tag.

Previously, an analyst associated with the Taiwanese business group KGI Securities named Ming-Chi Kuo said that he believed since the iPhone X didn’t receive very high approval, it may lead Apple to discontinue the first-generation iPhone X around mid-2018.

“We expect iPhone X will go to end of life (EOL) around mid-2018 and that total life cycle shipments will be around 62 million units, lower than our previous forecast of 80 million units,” the analyst said.




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