Arsenal has joined forces with Chinese firm BYD Auto for the electric car giant to become the club’s official vehicle partner.
Chinese electric car giant, BYD Auto designs and manufactures cars, buses, commercial vehicles and rail stock.
BYD banks on Arsenal’s millions of fans to help it build a ‘greener future. The club had toured China in 2017 as part of its pre-season when this deal was first discussed.
BYD will receive pitchside LED signage and branding on dugout seats at the Emirates stadium and access to Arsenal Legends for special promotional events in China as well as access unique experiences for its customers and to engage with fans through social media channels.
According to Arsenal’s chief commercial officer, Vinai Venkatesham, “We are proud to become the first Premier League club to enter into a global electric vehicle partnership and to do so with one of China’s largest and best-known companies. Electric vehicles are destined to form a big part of our transport future so we’re delighted to welcome the world-leader in this field into our family of official partners.
“This partnership represents another move towards improving our contribution to environmental sustainability, something both ourselves and BYD are passionate about.”
BYD’s brand and public relations director, Sherry Li also said, “This partnership shows that BYD, Arsenal football club and its global fan base believe in a greener future and the deal will help us build our name here in China and around the world.”