Press Release: hfa Recognized Once Again as a Top Agency by BtoB Magazine

PRESS RELEASE

FOR IMMEDIATE RELEASE

Media Contacts:                                              
Hitchcock Fleming & Associates Inc.

Jack DeLeo, President/CEO
jdeleo@teamhfa.com
Katie Greenwald, Assistant Account Manager/PR                                              
kgreenwald@teamhfa.com
330.376.2111

hfa Recognized Once Again as a Top Agency by BtoB Magazine

AKRON, Ohio (July 15, 2009) – Hitchcock Fleming & Associates Inc. (hfa) is on BtoB magazine’s list of top U.S. agencies for the second consecutive year.

Akron-based hfa is the only midsize marketing communications firm in Northeast Ohio to be recognized in BtoB’s special report.

The magazine acknowledged agencies based on several criteria, including new clients, new campaigns, creative execution and business growth.

hfa holds a top agency honor with prestigious firms such as Euro RSCG, McCann Erickson and Wunderman.  View the entire list of top agencies here: http://www.btobonline.com/pdfs/topagencies.pdf.

hfa was recognized in part for the following marketing campaigns for The Goodyear Tire & Rubber Company, Icynene and Liquid Nails:

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The Goodyear Tire & Rubber Company

hfa developed tire information guides, self-training workbooks, online training modules, long- and short-format videos and in-store point-of-sale materials to help Goodyear successfully launch two mid-tier tires.  The performance tire, Eagle GT, surpassed both its launch and annual goals, and the passenger tire, Assurance, sold 36 percent more than the tire it replaced.

Icynene

“Love Your Walls” is the launch campaign for ICYNENE LD-R-50 spray foam insulation and features a builder hugging an unfinished foam-filled wall with an expression of extreme satisfaction.  Another ad features a homeowner kissing her walls – energy bill in hand.  View the creative layouts at http://www.teamhfa.com/PR/2009_Icynene/.

The campaign launched at the International Builders’ Show in Las Vegas.  Using innovative media like exterior shuttle bus board advertising and wrapping the city’s monorail train, Icynene and hfa extended the ICYNENE LD-R-50 message well beyond the show booth – all the way up and down the world-famous Las Vegas Strip.

Liquid Nails

hfa worked with Liquid Nails to create print ads that speak to the heritage and strength of the brand.  The ads were placed in the top remodeling and pro publications.  Online initiatives included a paid and organic search campaign, banner ads and e-mail marketing programs through online trade publications.

Since the website redesign, traffic to www.liquidnails.com has increased by more than 100 percent.  This is due to increased relevant content, improved natural search ranking by integrating Search Engine Optimization (SEO), successful paid search campaigns on Google and Yahoo! and marketing targeted to remodelers.

 
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About hfa
hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in retail, consumer, industrial, government, building products and business-to-business clients.  hfa was established in 1940.  Among its clients are The Goodyear Tire & Rubber Company, one of the world’s largest tire companies; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of comprehensive facility management solutions; KraftMaid, one of the nation’s largest cabinetry manufacturers; and the City of Akron, Ohio.  hfa’s expertise encompasses branding, research, strategic planning, public relations and media.  Whether working in print, broadcast or Web formats via The Buzzwerks^TM interactive division, hfa cuts through communications clutter to make a client’s message resonate.  To learn more, please visit www.teamhfa.com and www.thebuzzwerks.com.