Press Release: UbiEst and Turkcell announce strategic partnership agreement for off-board GPS navigation

UbiEst to provide mobile turn-by-turn directions and local content in Turkey

OCT 23, 2009 - UbiEst is pleased to announce a new strategic partnership agreement with Turkcell, the leading communications and technology company in Turkey, for the “off board” GPS Navigation solution in the Turkish market. Turkey was the 7th most visited holiday destination in the world in 2008 with 26.5 millions travellers. International smartphone users travelling to Turkey can now receive turn-by-turn GPS-enabled voice and on-screen directions directly to their smartphones. Local service and content are provided by Turkish Navsme, using the industry leading global digital map from NAVTEQ.Voice navigation and geo naming are tailored to the customers and available in English, French, Spanish, Italian and German. In contrast to the traditional systems, Turkcell’s new service “off board” navigation offers automatic online access to the most recent updates of the cartographic data without occupying additional memory space. Features include the ability to mark waypoints or points of interest.

“International customers roaming on the Turkcell network can now safely navigate with clear voice instructions in several languages. The service offers a complete set of 2D and 3D maps, directly onto mobile phones”, explained Altan Cingöz from Turkcell, Division Head of Interoperator Business

“We have always considered the cooperation among leading players the right way in order to offer the best services to end users. UbiEst is proud to be part of a winning and very innovative team with Turkcell, Navsme and Navteq to launch its mobile navigation service UbiNav on one of the most growing and evolving market.” says Nicola De Mattia CEO at UbiEst.

About UbiEst (www.ubiest.com)
UbiEst S.p.A. provides Location Solutions: interactive maps, navigation, location based services and geodemographic market analysis (geomarketing) on Internet and mobile connections for Business and Consumer markets.

UbiEst mapping services help leading companies meet informative and marketing requirements in terms of location, routing and proximity of geographic assets, road navigation market and positioning benchmarking.UbiEst offers ready-to-use products for web mapping, CRM/Call Center applications, fleet management, off-board navigation, geomarketing and other front-end applications. Our business solutions deliver geographic support onto corporate processes and functions like Strategic Planning, Marketing, Sales, CRM, Logistics and Communication.

Our approach is based on the assumption that every customer expects value generation, usefullness, competitive advantage from the adoption of UbiEst solutions. Therefore UbiEst enstablishes a unique relationship with each customer company in a plan of mutual value contribution.

The UbiEst added value relies not only upon technological innovation and service level, but more and more on meeting customers specific needs and requirements. Our solutions' task is to support and exploit customers business and to solve their location problems: understanding industry processes, specific challenges and markets is part of our job and our distinctive competence. Each project resorts to consultancy envolvement of our specialist resources and their store of technical skills, professionality and experience.

We recognize creation of mutual value through the relationship of partnership: this approach has marked the evolution of company and gained us the opportunity of moving ahead the innovative and qualitative frontier of our solutions and improving our standards.

About Turkcell
Turkcell is the leading GSM operator in Turkey with 36.3 million postpaid and prepaid customers as of June 30, 2009 operating in a three player market with a market share of approximately 57% as of June 30, 2009 (Source: operators’ announcements). Turkcell, is the technology leader providing EDGE technology across the country. Turkcell also provides high quality data and voice services to 60% of the population (as at 30 July 2009) through the implementation of its 3G technology. Turkcell provides roaming with 628 operators in 206 countries as of September 18, 2009. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported $1.4 billion net revenue for the quarter ended June 30, 2009 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE (“New York Stock Exchange”) and the ISE (“Istanbul Stock Exchange”) since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell’s share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free float.

About Navteq
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.