Press Release: Studio William Cutlery helps David Cameron make more appealing cuts

New Prime Minister David Cameron has been making more than one type of cut since taking office - thanks to a Warwickshire cutlery firm.High quality cutlery designers Studio William Cutlery was recently asked to supply the cutlery to the home of the prime minister at 10 Downing Street, where it will be used by David Cameron and other visitors to one of the most famous addresses in the world.The move will see some of the world’s most powerful figures dining with cutlery produced by the Stratford-upon-Avon based firm, which was established just five years ago.Despite being a relatively young business the organisation has worked, with the support of Coventry-based accountants and financial advisors Spencer Gardner Dickins, to develop a strong market presence in the UK as well as successfully expanding into foreign markets including the USA, Australia, China, mainland Europe and the Middle East.Studio William supplies high quality cutlery for the domestic sector through major retailers such as John Lewis, Selfridges and Heal’s as well as the company’s online store www.studiowilliamshop.co.uk.It also services the trade industry and provides products to hotels and restaurants, including establishments operated by household names such as Heston Blumenthal and Sat Bains.The company is spearheaded by award-winning industrial designer William Welch who has followed in the footsteps of his late father, renowned designer Robert Welch, by completing his training at the Royal College of Art in London before setting up his own firm.He said: “Studio William Cutlery aims to demonstrate that beautiful, well designed cutlery can enhance people’s dining experience as well as their enjoyment of food.“From day one the company was developed with the world as its target market and, through innovative design and high quality manufacturing, we have been able to develop sales not only in the UK, but globally.“Spencer Gardner Dickins worked with us from the start and this successful partnering with a strong, professional accountancy company, allowed us to harness their experience and financial expertise to grow into the business we are today as well as plan for the future.“They saw the potential in our business immediately and have offered very strong support on many levels including identifying opportunities and developing strategies to help us grow our business.”Paul Spencer, partner at Spencer Gardner Dickins which is based on Cheetah Road in Coventry, said he was delighted that the company had been able to support Studio William Cutlery during its extremely successful first five years.“The cutlery designs produced by Studio William are named after trees, which could not be more appropriate having watched the company grow from an acorn into a mighty oak tree of a business,” he said.“It really is phenomenal to see what the company has achieved in such a short period of time - particularly in the face of the worst global economic conditions of recent times.“We are extremely proud to support Studio William Cutlery and we are looking forward to continuing to work closely with them for many years to come.”

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