Press Release: Signature style for retirement homes

A brand new five-star retirement concept is being launched in Birmingham for those over 55s who are still young at heart.

Signature is launching the first of three developments in Harborne High Street on Saturday, September 26 and will reveal its unique take on retirement homes.

The Signature apartments open up a world of luxury living that keeps residents at the heart of the action by making sure their social lives remain active.

Each apartment can take advantage of the Signature Club, which consists of a Wellness Centre with Spa, gym and treatment rooms.  There is also a roof top terrace, a 24-hour receptionist, concierge, chauffeur, cleaning service, laundry service and the apartments are also within easy reach of the city centre.

Colette Evans, of Signature Apartments, said: “There is a niche in this market that most other developers do not even look into.

“There is now a breed of retirees that want to stay where the action is but don’t want to compromise on the quality of the home they live in.

“We keep hearing all the time that the population is ageing but people in their 50s, 60s and 70s and even 80s are feeling younger than ever and want to carry on living life to the full.

“That is where we feel this new concept of retirement living comes in. People can maintain a very active social life within Signature complexes but are also on the cusp of the city centre and the shopping, sports, dining, drinking and other leisure activities it has to offer.

“They used to say that life begins at 40 but in this case it would seem it actually starts at 55!”

Each individual apartment provided the owner with independent living in sumptuous surroundings.

They come complete with fitted kitchens and bathrooms, while Signature employs a local, award-winning interior designer to help tailor the style of each home to every individual’s taste.

The homes are also extremely secure with on-site staff at hand 24 hours a day as well as a secure double wave audio access system.

The city centre is close by along with a range of golf courses, Edgbaston Cricket Ground, live entertainment venues and Birmingham International Airport.

Colette added: “We are expecting very strong interest in our open day in September and have two further developments in Edgbaston coming on stream very soon.

“Anyone wanting to secure their future in a Signature home should pop along and see us on the day.”

Mike Whitby, Birmingham City Council Leader will formally open Signature at Harborne Village Mews, with Bob Warman present as guest of honour, both will become honorary members of the Signature Club. The event will take place from 11am until 3pm on Saturday, September 26.

Prices start at £249,000 and more information is available from Signature Lifestyle on 0121 4106731. Alternatively, information is available from Savills on 0121 634 8484, Hadleigh on 0121 427 1213, Robert Powell & Co on 0121 454 6930, or by logging onto www.signatureapartments.co.uk

Pictures: Two shots of the apartments along with a picture of the Wellness Centre Spa

Lee Corden
Advent Communications
2 Edison Building
Electric Wharf
Sandy Lane
Coventry CV1 4JA
Tel: 024 7663 3636
http://www.advent-communications.co.uk