Press Release: Shortland Horne say new sales boards are all white

A leading estate agency in Coventry believes it has made the ‘white’ decision to change its ‘sold’ and ‘for sale’ boards.
Shortland Horne, which has offices across the city, has simplified its boards which now feature its company logo on a plain white background. The firm has also updated its advertising and office signage to reflect the change.
Andrew Moss, director of Shortland Horne, said the change of style had seen the residential team double its new instructions on everything from first-time buyer homes to Premier & County properties.
He said: “We have had no end of positive comments on the new boards – they are simple but effective and are certainly catching the eye of people who want to buy and those looking to sell.
“We have doubled instructions in the past four weeks and that is due mainly to the fact that the market is beginning to move again.
“More mortgage deals are available and the scrapping of HIPs means the ‘wait and see’ period for a lot of people looking to move home is over.
“They want to get on the market now and those who are being realistic about pricing are finding that there is a good stream of interest.
“And, as an agent, we have to do everything we can to market properties in different ways. It means our boards play a big part alongside traditional advertising but we also have to utilise web-based marketing, such as Twitter and Facebook, to get the most for our clients.
“We are very pleased with the impact the new boards are having and that is all part of our overall strategy to help sell homes for people in Coventry.”

Media enquiries:Lee CordenAdvent Communications2 Edison BuildingElectric WharfSandy LaneCoventry CV1 4JATel: 024 7663 3636http://www.advent-communications.co.uk