Press Release: Personal Training Outsource Programs Boost Gyms’ Profitability Nationwide: Effective Fitness Training, Built to Last PT and Triumph Management Innovate Fitness Industry

Raleigh, N.C. (June 4, 2010) – Having a solid and affordable personal
training program can make or break a gym’s customer retention and
overall financial success.  Michael Rattenni has devoted his career in
the fitness industry to making such personal training programs
available to gyms nationwide through the establishment of several
personal training outsourcing companies, and his services have paid
off.

Rattenni, who has been in the fitness industry for more than 14 years,
started his career in personal training outsourcing when he was hired
to come into Brad Neste’s Gold’s Gyms. At the time, Neste owned the
largest number of Gold’s Gyms in the West Coast region. Rattenni
implemented personal training programs into Neste’s gyms and went on
to do the same for operators such as Ron Littlebrand and his Salt Lake
City chain of Gold’s Gyms.

The success and profitability that Rattenni’s personal training
outsourcing programs brought to these locations caught the attention
of Mike Valentino, the largest Gold’s Gyms owner on the East Coast.
Valentino also decided to outsource his personal training so that he
could focus on his core business while increasing his net profit.
Rattenni helped set up personal training programs at Valentino’s 12
Gold’s Gym locations, where he created the same fast turn-around in
profit and member satisfaction as he did on the West Coast.

Rattenni also consulted with Royce Pulliam and Urban Active Fitness,
implementing personal training programs that helped transform Urban
Active into one of the most profitable fitness chains in the nation.
And thanks to working with Rattenni, Urban Active has gained the
skills and knowledge to run and operate its personal training
departments in-house.

As a result of his long chain of success with personal training
outsourcing programs, Rattenni decided to buy and build Effective
Fitness Training (EFT) to manage the personal training departments
exclusively for Eric Casaburi’s more than 50 Retro Fitness locations.

“When I saw what Eric Casaburi was doing with Retro Fitness, I knew I
had to be a part of it,” said Rattenni. “Buying EFT Group was a risk,
but I knew it would pay off big and make Retro Fitness the gold
standard in the industry.”

Rattenni’s risk has paid off big. Since partnering with EFT, Retro
Fitness has seen a steady increase in member retention and profit and
become a gym others in the industry look to for inspiration. Members
can pay reasonable rates for personal training and/or nutrition
consulting and planning from EFT’s trained experts, giving them
targeted results and contributing to their satisfaction with their
Retro Fitness experience.

As a result of this success, Retro Fitness has expanded its franchise
nationwide and is on track to have 300 gyms in the next three years,
and EFT has become the most prominent personal training company in the
nation.

Due to the demand and requests from other gyms to outsource their
personal training departments, Rattenni started Built to Last PT. Like
EFT, Built to Last takes all of the overhead costs that go into
running a personal training department away from the gym and in turns
provides them with revenue. Specifically, Built to Last provides gyms
with a team of qualified personal trainers who can come into a gym,
set up and be ready to operate in one week.

“By outsourcing their personal training department to Built To Last,
gym owners increase their revenue, decrease their overhead and improve
member retention by offering a high-quality service that gym members
have come to expect,” said Rattenni. “They have someone to manage
their personal training department 24/7, letting them focus on the
other parts of their gym.”

Part of what makes the programs so successful is Rattenni’s standards
when it comes to selecting personal trainers.

“What I realized was that people came to personal trainers not just to
get fit,” said Rattenni. “They also wanted someone to talk to who
could help them feel confident about their work out routine and about
themselves. A trainer has to have a great personality first and
foremost. You can train someone who may not be the most experienced,
but you can’t teach personality.”

Taking it a step further, Rattenni’s newest endeavor, Triumph
Management, provides all-inclusive consulting for gyms and personal
training centers. Triumph supports gym owners by managing presales and
staffing, offering financial consulting, connecting the gym with the
best vendors in the industry and more.

“Triumph is another piece of the puzzle,” said Rattenni. “It’s just
another way for me and the team I’ve built here to offer our expertise
to people who love fitness and who want to become involved in the
fitness industry, but need some help getting started.”

To learn more about EFT, visit www.myeffectivefitness.com.

To learn more about Built to Last PT, visit www.builttolastpt.com.


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