Press Release: DRS and Associates hires former Editor-in-Chief of HomePortfolio to head East Coast Office

Sherman Oaks, California – DRS and Associates, the boutique PR, Marketing and Advertising Agency for luxury brands, announced this week that they have hired long-time Editor-in-Chief of HomePortfolio, Jocelyn Hutt, to head their new East Coast Division. DRS is recognized in the upscale architectural and luxury lifestyle products and services industry as being the innovative and creative spirit behind some of the world’s most prestigious brands doing business in North America. With the addition of the East Coast Division, DRS will be expanding their services to their existing client base as they also expand their portfolio of noteworthy clientele.

“By bringing Jocelyn Hutt on board as Vice President of our East Coast division, we have elevated our entire organization and we are energized to have her as part of our team. It is a rare opportunity to be able to bring a seasoned and highly talented industry expert into a firm who can confidently represent our DRS brand; but most importantly one who can also take care of our clients' needs – from day one,” says David Schlocker, President and Founder of DRS.

“Our reach has always been both national and international” says David. “But by having a presence on the East Coast as well as the West Coast, we will be able to better identify additional opportunities for our clients by developing deeper relationships with editors and organizations with a blend of insights and in-the-know information from both important regions of the US.”

DRS and Associates has deep roots in the commercial (hospitality, resorts and spas) and residential luxury kitchen, bath, and building industries, and it’s their long and respected history which is what editors have come to expect. “I am thrilled to join David and DRS and Associates,” Jocelyn said. “As an editor, I had come to depend on DRS and Associates to keep me up to date on the newest and best products in the luxury market. DRS’ approach to servicing clients goes much deeper than basic PR strategies. Their cutting edge approach to marketing, branding, social media marketing and PR aligns perfectly with what I hope to bring to his organization and clients.”

The East Coast Division dovetails nicely with DRS’ other recent company-wide changes. In July 2009, DRS launched their new website, which more easily and quickly provides content, marketing and branding expertise to architects, designers and media in the luxury marketplace. DRS has also established an Inbound/Online Marketing division, which creates and runs online campaigns for clients. All of these changes combine to further establish DRS as a robust full-service agency.

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About DRS and Associates

DRS and Associates is a full-service boutique marketing, advertising and public relations agency that specializes in providing creative services, luxury lifestyle brand marketing, advertising, online services and communication programs to the architectural, interior design and building products industries. Based in Sherman Oaks, CA, DRS and Associates works with manufacturers, importers/ exporters, resellers, showrooms, designers and sales organizations and are nationally-recognized for their understanding and expertise of this niche market. www.drsandassociates.com